Privacy Policy

Last updated: August 13, 2025

1) Scope

This policy applies to our website (dentixuae.com), checkout and payment flows, customer support channels, and any other services we operate. It covers data we process as a data controller. It does not cover third-party sites or services that we do not control.

Jurisdiction note: We primarily operate in the United Arab Emirates and follow core data protection principles such as transparency, purpose limitation, data minimization, security, and respect for individual rights.

2) Data we collect

A. Information you provide

• Account & contact data: name, email address, phone number, billing/shipping address.
• Order data: items purchased, order ID, payment status, delivery preferences, notes.
• Support communications: messages sent via forms, email, chat, or social channels.
• Professional details (if applicable): clinic name, VAT/TRN, licenses for B2B accounts.

B. Information collected automatically

• Device & usage data: IP address, browser type, device identifiers, pages viewed, referring/exit pages, timestamps.
• Cookies & similar technologies: see Cookies below.

C. Information from third parties

• Payment providers: limited info to confirm payment (e.g., last 4 digits, status). We do not receive full card numbers.
• Delivery partners: shipment statuses and delivery confirmations.
• Analytics/marketing tools: aggregated or pseudonymized insights about site usage and campaign performance (if enabled).

3) How we use your data

• Provide our services: process orders, take payment, fulfill and deliver products, and provide customer support.
• Account management: create and maintain your account, preferences, and order history.
• Communications: send transactional messages (order updates, delivery notices, service announcements).
• Customer experience: personalize content, remember preferences, and improve our site.
• Safety & fraud prevention: detect, prevent, and respond to fraud, abuse, and security incidents.
• Compliance: meet legal, tax, and regulatory obligations and respond to lawful requests.
• Marketing (with consent or as permitted): send offers and updates; you can opt out at any time.

4) Legal bases

We process personal data under one or more of the following legal bases (as relevant):

• Contract: to fulfill our agreement with you (e.g., order processing and delivery).
• Consent: for activities like marketing emails or certain cookies/analytics; you may withdraw consent at any time.
• Legitimate interests: to enhance services, prevent fraud, secure our systems, and measure performance—balanced against your rights.
• Legal obligation: to comply with applicable laws (e.g., tax, accounting, or regulatory requirements).

5) Sharing & disclosures

We do not sell your personal data. We may share it with trusted recipients for the purposes described in this policy:

• Payment processors: to securely process payments (we do not store full card details).
• Logistics providers: to deliver your orders and provide delivery updates.
• Hosting & infrastructure: to host our website, databases, and related services.
• Customer support & communication tools: to manage inquiries and send service messages.
• Analytics & marketing partners (if used): to understand site performance and reach customers (with appropriate controls).
• Professional advisors & authorities: where necessary for compliance, legal claims, or law enforcement requests.

Google Customer Reviews: after checkout we may present an opt-in to a Google survey. If you accept, we send your email address and order details (such as order ID and estimated delivery date) to Google LLC for the sole purpose of delivering that survey.

6) International transfers

Some recipients may be located outside your country (for example, global infrastructure or service providers). Where required, we implement appropriate safeguards for cross-border transfers, such as contractual protections and technical measures, and we require recipients to protect your data in line with this policy.

7) Data retention

We keep personal data only as long as necessary for the purposes described here, including to meet legal, accounting, or reporting requirements. Typical retention periods include:

• Order records & invoices: retained for the period required by applicable law and tax rules.
• Account data: retained while your account is active; deleted or anonymized after closure subject to legal holds.
• Support communications: retained for operational and quality purposes, then deleted or anonymized.

8) Your rights

Depending on your location and applicable law, you may have rights such as:

• Access to a copy of your personal data we hold.
• Correction of inaccurate or incomplete data.
• Deletion (erasure) of your data, subject to legal exceptions.
• Restriction or objection to certain processing.
• Portability of data you provided to us.
• Withdrawal of consent where processing is based on consent.

To exercise your rights, contact us at privacy@dentixuae.com. We may ask you to verify your identity and clarify your request.

9) Cookies & similar technologies

Cookies are small files placed on your device to make websites work and to improve your experience. We may use:

You can control cookies via your browser settings and, where offered, our on-site cookie controls. Blocking some cookies may affect site functionality, including checkout.

10) Security

We apply technical and organizational measures designed to protect personal data, including encryption in transit (HTTPS), access controls, logging, and regular patching. No method of transmission or storage is completely secure; we will notify you and/or regulators of significant incidents as required by law.

11) Children’s privacy

Our products and services are intended for adults. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

12) Third-party links

Our website may contain links to third-party sites or services. We are not responsible for their privacy practices. We recommend reviewing the privacy policies of those third parties.

13) Changes to this policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top indicates the most recent changes. Significant changes will be communicated by reasonable means (e.g., notice on our site).

14) Contact us

If you have questions, requests, or complaints regarding this policy or our privacy practices, contact our privacy team:

• • Email: privacy@dentixuae.com
  • Website: https://dentixuae.com

This policy is intended to provide clear information about our practices. It does not create contractual rights or obligations beyond those required by law.